Senior Marketing Manager, B2B Content and Demand Generation

Virta Health is on a mission to transform type 2 diabetes and weight-loss care. Current treatment approaches aren’t working—over half of US adults have either type 2 diabetes or prediabetes, and obesity rates are at an all-time high. Virta is changing this by helping people reverse their metabolic condition through innovations in technology, personalized nutrition, and virtual care delivery reinvented from the ground up. We have raised over $350 million from top-tier investors, and partner with the largest health plans, employers, and government organizations to help their employees and members restore their health and take back their lives. Join us on our mission to reverse diabetes in 100 million people.

Virta Health is looking for an action-oriented marketer to accelerate our enterprise demand generation efforts. This person will be responsible for supporting multi-channel marketing campaigns that raise awareness and interest in Virta among our target B2B audiences, including employee benefits leaders and health plan executives.

Virta’s demand generation team is composed of versatile business athletes who use both right- and left-brain thinking to solve Virta’s most critical growth challenges. This team toggles rapidly from quantitative analysis, creative problem solving to out of the box thinking—basically, doing whatever it takes to develop highly effective campaigns that touch the hearts and minds of our buyers. Ideal candidates for this role are motivated to deliver quantifiable results, while remaining deeply empathetic to our business partners and buyers.

**In order to be considered for the role, you MUST submit a portfolio including a minimum of 3 writing samples**

Responsibilities

• Campaign development - Develop multi-channel campaigns to energize and activate target buyers through digital and non-digital media channels (e.g., thought leadership content, e-mail, webinars, paid media,)

• B2B content - supporting campaigns with short and long form content that is clear and compelling to set Virta apart from competitors, including storytelling via webinar and event presentations, whitepapers, reports, industry surveys, and more

• Field/event marketing - Supporting team with a scalable model for in-person and/or virtual events around the country, including concept, content, promotion and follow through 

• Channel marketing - Understand business needs of key channels (consultant team, ASO, strategic accounts) and support them with relevant marketing campaigns and/or content to deliver scalable growth

• Marketing technology - Supporting Virta’s growth by identifying and leveraging next generation demand generation tools to advance our goals, including account-based marketing, email marketing, paid acquisition, inbound marketing.

90 Day Plan

Within your first 90 days at Virta, we expect you will do the following:

• Evaluate existing content assets, needs and inflight projects; step in to run existing projects forward

• Learn demand generation tools including Marketo, 6sense, ZoomInfo, Zoom Webinars, Zapier

• Align closely with ASO leaders to understand how to activate channel for greater growth

• Collaborate with Events Marketing to support upcoming event needs

• Partner with Enterprise Marketing and Sales to develop relevant campaigns that deliver highly qualified leads to SDRs

Must-Haves

• 7-10 years of working experience in B2B marketing and demand generation

• A versatile business athlete with a broad range of skills in both analytics and creativity

• Knowledge of healthcare industry 

• Excels at creating compelling thought leadership pieces and storytelling for B2B healthcare audiences 

• Skilled at working cross-functionally with sales, channels and other internal teams to push projects across the finish line

• Bachelor of Science/Bachelor of Arts preferred

Values-driven culture

Virta’s company values drive our culture, so you’ll do well if:

• You put people first and take care of yourself, your peers, and our patients equally

• You have a strong sense of ownership and take initiative while empowering others to do the same

• You prioritize positive impact over busy work

• You have no ego and understand that everyone has something to bring to the table regardless of experience

• You appreciate transparency and promote trust and empowerment through open access of information

• You are evidence-based and prioritize data and science over seniority or dogma

• You take risks and rapidly iterate

Is this role not quite what you're looking for? Join our Talent Community and follow us on Linkedin to stay connected!

As part of your duties at Virta, you may come in contact with sensitive patient information that is governed by HIPAA. Throughout your career at Virta, you will be expected to follow Virta's security and privacy procedures to ensure our patients' information remains strictly confidential. Security and privacy training will be provided.

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Virta has a location based compensation structure. Starting pay will be based on a number of factors and commensurate with qualifications & experience. For this role, the compensation range is $138,287 - $162,690. Information about Virta’s benefits is on our Careers page at: https://www.virtahealth.com/careers.