Sr. Campaign Development Analyst - Operational Excellence

At TruStage, we're on a mission to make a brighter financial future accessible to everyone. We put people first, and work hand in hand with employees and customers to create a diverse and inclusive environment. Passionate about building insurance, investment and technology solutions, we push the boundaries of what's possible. We need you to help us shape what's next. You'll be encouraged to share your experiences, ideas and skills to help others take control of their financial future.

Join a team that has received numerous awards for being a top place to work: TruStage awards and recognition

Job Purpose:

This position is responsible for developing and implementing campaigns and processes for optimizing and executing marketing strategies. This role will ensure best practices are established and leveraged in campaign design and delivery. Testing methodologies need to be adhered to in order to deliver against the project deliverables.

Job Responsibilities:

• Serves as an expert executing marketing campaigns leveraging relational databases and technologies.


• Responsible for recommending and designing campaigns that maximize system performance while fully utilizing system functionality.


• Understands the data and ensures accurate execution against the campaign strategies. Resolves data conflicts in campaign design and results.


• Ensure efficient processes are in-place and/or developed to manage the quality of campaign output while establishing best practices and meeting timelines.


• Follow consistent testing methods and auditing processes to ensure congruent results across the team by effective use of project methodologies.


• Partners cross functionally to ensure campaign results and timelines are met (IT, Email, Strategy, Creative, Creative Production and B2B).


• Reviews and evaluates multiple sources of information to support integrated solutions


• Builds and defines detailed requirements within E2E process.


• Leads and directs others in operational excellence initiatives.

The above statement of duties is not intended to be all inclusive and other duties will be assigned from time to time.

Job Requirements:

• Bachelor's Degree in Computer Science or Business with corresponding analytical experience or the equivalent experience


• 7 years' experience in the direct response industry with an emphasis on data analysis and campaign development including direct mail and ecommerce marketing.


• Understands financial metrics with the financial industry/insurance industry.


• Proven experience working with relational databases and demonstrated strong analytical skills.


• Proficient with various application software including: MS-SQL, campaign software, word processing, and spreadsheet applications.


• Proven teamwork, facilitation, leadership, and mediation skills.


• Critical thinker with the ability to work independently and make sound decisions based on perceived risk.


• Strong communication skills and the ability to adjust to achieve maximum results.


• Demonstrated ability to manage multiple tasks simultaneously and ability to work effectively and independently in a time sensitive environment.


• Drive vision and purpose - Demonstrated experience in anticipating opportunities for future marketing solutions; ability to articulate opportunities to engage others.


• Solution-oriented problem solving - Ability to analyze multiple sources of information to define problems before recommending solutions.


• Ability to manage complexity - Ability to distinguish between what is relevant and what is unimportant or unknown to make sense of complex situations.


• Ability to think creatively to achieve desired results.

#LI-CH

#LI-Remote

If you're ready to help make a difference, apply today. Please provide your Work Experience and Education or attach a copy of your resume. Applications received without this information may be removed from consideration.

Compensation may vary based on the job level, your geographic work location, position incentive plan and exemption status.

Base Salary Range:

$66,412.00 - $116,220.00

At TruStageTM, we believe a sound, inclusive benefits program is of vital importance, along with a flexible workplace that allows for work-life balance, career growth and retirement assistance. In addition to your base pay, your position may be eligible for an annual incentive (bonus) plan. Additional benefits available to eligible employees include medical, dental, vision, employee assistance program, life insurance, disability plans, parental leave, paid time off, 401k, and tuition reimbursement, just to name a few. Beyond pay and benefits, we also recognize that flexibility, including working in a place you prefer, is essential to caring for our employees. We will continue to strive to offer flexibility and invest in technology and other tools that will make hybrid working normal rather than an exception, so that when "life happens," you can focus on what's most important.

Accommodation request

TruStage is a place where everyone can bring their best self and thrive. If you need application or interview process accommodations, please contact the accessibility department.